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This web site racktrap.com states the following, "Racking Up the Points with the Original Antler Trap." Our analyzers noticed that the website said " The Rack Trap Antler Trap." The Website also said " In the evolution of the Rack Trap Antler Trap,our main concern has always been to promote the casting of antlers without causing harm to the animal. Unlike other shed traps that entangle the deers antlers causing potential harm,The Rack Trap Antler Trap is designed to simply and effectively apply pressure to the antlers, encouraging the natural shedding process as the deer is feeding." The website's header had Antler trap as the most important optimized keyword. It is followed by deer antler, deer shed, and shed antler hunting which isn't as highly ranked as Antler trap. The next words racktrap.com used was deer casting. elk was included but could not be seen by search crawlers.